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Natural beauty, inspired by science | Contact us: +33 06 19 99 37 72
About Us
In 2013, Luc Cheung founded the NEW ANGANCE brand after more than a decade of experience working with major beauty brands. Originally from France and currently residing in China, Cheung is passionate about aesthetics and strives to create elegant products.Cheung strongly believes that cosmetics play a vital role in enhancing one's beauty. To this end, he develops effective skincare routines that not only improve skin health but also help women achieve a more holistic sense of beauty. His conviction is that beauty encompasses not just the appearance of one's face and features, but also one's demeanor and overall elegance.
NEW ANGANCE believes that every woman is unique and has the potential to radiate the beauty and elegance that she desires. They provide comprehensive rituals for the face and body, both internally and externally, that can regenerate and enhance a woman's natural beauty while bringing out her innate elegance.
Elegance is viewed as an art form that can be accessible to everyone with proper guidance and support. At NEW ANGANCE, they strive to offer such support in a serene and empowering environment that allows for the utmost freedom of expression.
At NEW ANGANCE, we know that science and nature are not mutually exclusive. And that’s what makes our approach unique.The powerful natural ingredients used in our products have been selected by us from Chinese medical writing (pharmacopoeia). This age-old expertise advises the use of these natural ingredients based on the preventive and curative effects they can have on health and skin.
Imperata Cylindrica, rice bran oil and swertiamarin extract are just some examples.
We combine this knowledge of the natural world with science. We take an expert look to examine the proven effectiveness and patented active ingredients. We then select those that have demonstrated objective efficacy both in vitro (on skin cells) and in vivo (on consumer panels).We do this for products such as: Hyaluronic acid, Actiflow®, Fucogel®, Eyeliss®, etc.
The scientific laboratories that we work with are recognised experts in the cosmetics industry
Because elegance is essential, our treatments are effective by providing hydration for your skin’s layers and aiding cell regeneration. This contributes to intense, deep and long-lasting effectiveness.It is the secret to beautiful, radiant and visibly younger-looking skin. Perfectly elegant.
At NEW ANGANCE, our innovative skincare products offer you beauty regimes that are both effective and feel good so that you can rediscover your elegance through elegant formulas that are fragrance-free, feel great and are adapted to all skin types as well as through elegant packaging that is made of high-quality materials such as glass. These products which look beautiful contribute to the pleasure of looking after yourself.
