About Us Image

About Us

It Started with a Passion for Elegance

In 2013, Luc Cheung founded the NEW ANGANCE brand after more than a decade of experience working with major beauty brands. Originally from France and currently residing in China, Cheung is passionate about aesthetics and strives to create elegant products.Cheung strongly believes that cosmetics play a vital role in enhancing one's beauty. To this end, he develops effective skincare routines that not only improve skin health but also help women achieve a more holistic sense of beauty. His conviction is that beauty encompasses not just the appearance of one's face and features, but also one's demeanor and overall elegance.

NEW ANGANCE, Promising a New Elegance

NEW ANGANCE believes that every woman is unique and has the potential to radiate the beauty and elegance that she desires. They provide comprehensive rituals for the face and body, both internally and externally, that can regenerate and enhance a woman's natural beauty while bringing out her innate elegance.

Elegance is viewed as an art form that can be accessible to everyone with proper guidance and support. At NEW ANGANCE, they strive to offer such support in a serene and empowering environment that allows for the utmost freedom of expression.

Our Philosophy: Combining Nature with Science

At NEW ANGANCE, we know that science and nature are not mutually exclusive. And that’s what makes our approach unique.

The powerful natural ingredients used in our products have been selected by us from Chinese medical writing (pharmacopoeia). This age-old expertise advises the use of these natural ingredients based on the preventive and curative effects they can have on health and skin.

Imperata Cylindrica, rice bran oil and swertiamarin extract are just some examples.

Our Process: Backed by Expertise and Results

We combine this knowledge of the natural world with science. We take an expert look to examine the proven effectiveness and patented active ingredients. We then select those that have demonstrated objective efficacy both in vitro (on skin cells) and in vivo (on consumer panels).

We do this for products such as: Hyaluronic acid, Actiflow®, Fucogel®, Eyeliss®, etc.

The scientific laboratories that we work with are recognised experts in the cosmetics industry

About Us Image

Our Innovations Make You Look Incredible

At NEW ANGANCE,  our innovative skincare products offer you beauty regimes that are both effective and feel good so that you can rediscover your elegance through elegant formulas that are fragrance-free, feel great and are adapted to all skin types as well as through elegant packaging that is made of high-quality materials such as glass. These products which look beautiful contribute to the pleasure of looking after yourself.

  • Youth Revealing Hydrogel Mask
     a mask made from Chinese cosmetics. Its 100% natural galenic formula provides your skin with a deep sensation of hydrating freshness. It contains 10 ml of serum, the equivalent of 2 weeks of treatment in a single 20-minute application!
  • Special Face Cream:
    a synergistic cocktail of rare ingredients and Chinese pharmacopoeia which has special effects on the skin. It is made from 23-carat gold combined with caviar and hyaluronic acid. A unique combination to help combat all age-related deficiencies.
  • Holistic regimes:
    for both face and body, but also nutricosmetics, a “beauty from within” that is so essential to Chinese women