New Angance is based on a commitment to female beauty.
We believe that the women of today want to emancipate themselves from the stereotypical Beauty standards and obligations that have been promoted by society for too long.
We believe that women want to have the freedom to be their own women and to live out their own femininity.
We believe that elegance is a way of expressing femininity and beauty and that this expression should be free and not limited by rules.
Finally, we believe that cosmetics help women to feel a sense of fulfilment and to grow with strength and confidence.